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The mineral to which the term ” precious stone” is applied, must be adaptable for jewelry or ornamental purposes and must possess beauty, hardness, and rarity.

The beauty of a precious stone or gem consists of its color or colorlessness, brilliancy or softness of luster, and transparency. To take a high and lasting polish, a mineral must be hard, and many stones that would otherwise be highly valued are low in the estimate of worth because they do not possess of sufficient hardness to make them endure the wear and friction to which a precious stone is subjected when used in the form of jewelry. The rareness of precious stones has a decided effect in determining their values. For instance, the crocidolite, commercially known as tiger-eye, was sold by the carat some years ago, and was largely used in the making of fine jewelry. Today, this material is so plentiful that it is no longer classed among the higher gems, but serves for cameos and intaglios like chalcedony and onyx.

The changes of fashion have much to do with determining the market value of precious stones. Amethysts, topazes, cat’s-eyes, aquamarines, alexandrites, and even emeralds and opals have been eagerly sought for at times and then again neglected for other gems, causing a sensible difference in the value of these stones.

It has been a mooted question as to the proper dividing line between stones that deserve the title “precious,” and those, which should be placed in a so-called semi-precious or lower category. To draw such a line is hardly possible, as neither hardness, rareness, nor value would be a positive test–some of the hard stones, like zircon and almandines being less valuable than softer opal, while the diamond, one of the most plentiful of precious stones, is at the same time, one of the most valuable.

Neither can price be taken as a complete test, because fashion makes a turquoise, an opal, or an emerald much more valuable at one time than at another, All precious minerals used for ornamental purposes, from the diamond to quartz, or chalcedony, may properly be termed precious stones.

The Final Word On Precious Stones

The most precious stones are the diamonds, emeralds, rubies and sapphires. The pearl is oftentimes classed with precious stones. Although strictly speaking while it is not a stone it holds an esteemed place in jewelry.

For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com

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It is not difficult at all, to operate a successful jewelry store, online jewelry shopping website, or a wholesale silver jewelry business. I am pretty sure you are tired of reading and buying information from so-called internet gurus…they seem to pop up everywhere these days. How to sell more? How to make customers buy more ? How to write killer sales copy? How to be a rich and be a jerk? How to this, and how to that….I am patiently waiting for the ebook titled “How to turn Lead into Gold” to be on sale soon - reading all those books just makes me overwhelmed with too much information that would take more than a lifetime to digest.

Since I did start a silver jewelry business on eBay three years ago, and expanded my company to manufacture and sell wholesale silver jewelry though an online shopping jewelry store to customers worldwide, I have decided to put together a simple, easy to understand, and very easy list on how to run a successful silver jewelry business. Be it wholesale silver supplier, flea market silver store, or ebay silver auctions…this guide will definitely help you. Best of all this information is FREE, this is not a $29.95 ebook where the author claims he has spent years researching and writing it. We both know he has hired guy in India or Romania for $50 to write it.

The Seven Secrets to a Sucessful Silver Business:

Simplicity - Let’s face it, customers who visit your store, booth, or website; already have an interest in your products; or else why would they waste time being there in the first place? Make it simple for them to order, buy, view, or see your products. Don’t make them wait, or go through obscene processes in order to purchase.

Safety - Customers need to feel “right” before handing over their hard earned cash. Safety means security, emotionall, logically, and technically (websites). Sometimes while talking to a customer, you got to build rapport; make them feel right with you. Remember, the decision to buy is made emotionally; and justified logically. If you can touch a customer’s emotions, and fulfill their emotional security needs; they will definitely buy from you.

Speed - Mainly has to do with online businesses. Speed is concerned with website loading times, order processing times, shipping times, and email response time. Customers who buy online are more impatient that ever, they hate to waste time; as your competitor is only a click away. Emails should be responded in 24 hours, shipping within 2 days, ordering processing same day, and website should load in less than 10 seconds on a dial up modem connection.

Style - Be updated with the latest styles, and new products in the market. Jewelry is a fashion item, customers want the latest products and styles always. If the designs you are selling are released more than a month ago, its already old. Silver jewelry is cheap, it gets obsolete faster than computer technology. If your supplier doesn’t release new designs often, find a new one - your business can’t wait.

Sales - Sales, Sales, Sales…the dream of every buyer. Offering sales will always boost business, no matter what. Be it a few percent off, a rebate, or a discount with their next order Sales will always motivate customers to buy. Remember, always have a limited time offer as that triggers their emotions to buy now. A technique I use often is “10% off every order for 24 Hrs” on my website.

Silver - Well there’s no other way to put it. If you are selling silver, make sure you have the right quality. Sterling Silver is the best, it has 92.5% silver purity and it is the standard widely used in the industry. Look for the 925 stamp on pieces to check their purity. Buy from a supplier that guarantees their item to be 925 sterling silver.

Sell ! - Start selling ! Don’t waste much time with little tidbits, or concerns. Go out there, and start putting your product up for sale ! If things go wrong; learn from trial and error. Don’t waste time with “How much should I sell this for?” , “How do I take this picture?”, “How should I setup my display?” all these mundane issues will take a lot of your valuable time, which you should be using to make money ! Selling is the key ingredient of success to any business, a perfect business setup with no sales won’t last long.

hope these tips and tricks will help you increase your sales and make you more money. Success needs a lot of determination, persistence, patience, motivation and lots of hard work. Follow these steps, and do not give up; you will definitely reach your goals.

Article by: Apisith Chawla, owner of 925silver4u.com.

For more information on Sterling Silver Jewelry visit http://www.925silver4u.com - an excellent resource for silver jewelry business owners. Also offers wholesale silver jewelry at amazing prices.

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Paper burns and large companies can go bankrupt, but if you want a piece of the solid rock, go for Gold. Financial experts agree that the rising value of gold, which has climbed since 2001 to a 16 year high of $456 (U.S.) an ounce, is going to be spurred on in 2005. Precarious world situations, from political turmoil to flailing currencies, are taking a toll on the trade markets. The cry for stability and future security is high on the priority list for North Americans and can also be heard pulsating around the globe. Gold, along with the precious metal industries, is emerging as a reliable anchor for many investors at home and abroad.

In his well documented publication ‘15 Reasons To Own Gold’ analyst John Embry, from the Sprott Gold & Precious Metals Fund, states that on a global scale, “Gold as Money is Gaining Credence.” Indeed, many countries including India, China, Russia and the Middle East are moving towards a secure hold on gold supply and a serious interest in the incorporation of gold into their monetary systems.

Economist Dr. Gary North overviews the many ways to buy gold, and advises people that when looking to invest, “Promises to pay are never as reliable as gold in hand.” Whether conscious or subconscious the public mind seems to agree with this persuasion. The growing trend towards gold can be seen at the grass roots level with the consumer demand for fine jewelry. According to The World Gold Council, the demand for jewelry is rising faster than the production of gold.

The jewelry industry, though generally steady in its revenues, has been more of a ‘buyers market’ in past years, with highly competitive price war campaigns and marketing strategies. These tables may now be about to turn, as the increasing demands on the gold market are expected to affect retail prices within the year. Tom McDonald of
goldmisers.ca says, “Now is the time to buy!” Gold Misers is an online jewelry outlet which sells high quality fine jewelry at wholesale prices to the public. “Being at the root level of the jewelry industry it’s easy to see the coming market trend. I would advise anybody to invest in a little golden nest egg.”

Beulah Morgan
Gold Misers
1-800-859-2152 ph
Gold Misers Jewelry
You may use this article on any website as long as this bio information is included copyright 2005

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